MINDSTRONG: CULTURALLY-ACCESSIBLE, ALL-IN-ONE MENTAL HEALTH EXPERIENCE TAILORED FOR BLACK MEN
Background
Black men in Canada face distinctive mental health challenges due to systemic racism, social isolation, and cultural stigmas. Culturally sensitive & accessible solutions are crucial to addressing these gaps & fostering mental well-being.
Problem
Continuous mental health support is crucial, yet 82% of Black men find it challenging to seek help due to Stigma within the community, patriarchal/cultural pressure, lack of mental health awareness and financial barriers.
Solution
A culturally tailored app with familiar language, community spaces, and customizable filters creates a safe, judgment-free space for Black men. An intuitive interface enhances access to therapy and wellness tools.
View Full Case Study

MindStrong
TORONTO CAT RESCUE (TCR): WEBSITE REDESIGN TO IMPROVE USER EXPERIENCE AND ULTIMATELY BOOST CAT ADOPTIONS
Background
Toronto Cat Rescue’s business objectives align closely with its mission to prioritize feline well-being and foster a dedicated community. However, the current website presents usability challenges that disrupt a seamless user experience.
Problem
The current site struggles with dense text, scattered information, and weak content hierarchy, making it difficult for users to find essential details. Poor-quality visuals and a reliance on links instead of buttons further impact navigation.
Solution
An intuitive design with streamlined navigation, structured content, and high-quality visuals will empower users to adopt cats, donate, and volunteer more easily while fostering trust, engagement, and an overall better experience.
View Full Case Study
STEMCELL TECHNOLOGIES: REIMAGINING SUPPLY CHAIN FOR THE NEXT GENERATION, A MULTI-STAKEHOLDER APPROACH
Background
Stemcell manages a complex supply chain for fresh cell products. Orders rely on coordination between suppliers, couriers, and internal teams. The current system lacks a centralized platform, making tracking and management challenging.
Problem
Most processes are handled manually, leading to delays and inefficiencies. Limited automation creates bottlenecks in order fulfillment and communication. A streamlined digital solution will improve accuracy, visibility, and scalability.
Solution
A platform to streamline ordering, fulfillment, and tracking of orders. It will serve key user groups, optimizing workflows and communication. Designed for efficiency, security, and usability, the platform will enhance coordination!
April, 2025
Stemcell
April, 2025
Let’s Get in Touch